My Story: The Moment That Sparked
The LIVE BIG Collective
I’ll never forget the moment it hit me. I was at this huge business conference, packed with driven, ambitious men, all talking about scaling, strategy, and success. The energy was electric, and the speakers were incredible. But then something kept happening that I couldn’t ignore.
Almost every speaker got to this point in their talk where they’d pause, get a little emotional, and say something like:
“My wife is my biggest supporter.”
“I couldn’t have done this without her.”
“She’s been my rock through everything.”
And as beautiful as those words were, I found myself looking around the room wondering, Where are these wives?
I couldn’t shake the question. Here I was, surrounded by men building their empires, while the women who helped make it possible were…where? At home? Supporting from the sidelines? I couldn’t stop thinking about it.
Who was supporting them? Who was pouring into their dreams, their growth, their self-discovery?
That thought stuck with me long after the conference ended. As the wife of an entrepreneur, I knew what it felt like to be in the background, cheering on my husband’s success while quietly navigating my own ambitions, transitions, and struggles. I realized that if I was feeling this way, there had to be so many other women out there feeling it, too.
That’s when everything clicked. I thought, What if we flipped the script? What if we built something just for the wives—the women who are so much more than “the support system”? What if we told their stories?
That’s how my podcast, Beyond the Boardroom: HER STORY, was born. I started it because I wanted to give these women a voice. I wanted to celebrate their stories, their sacrifices, and their successes. And honestly? I just wanted them to feel seen.
But the podcast was just the beginning. It quickly became clear that these women needed more than stories—they needed a community. They needed a space where they could focus on their growth, their goals, and their dreams. That’s how The LIVE BIG Collective came to life.
Now, it’s so much more than I ever imagined. It’s a space where the wives of successful entrepreneurs in Utah come to connect, rediscover who they are, and create lives that feel as big and exciting as the ones they’ve been cheering on. We’re talking coaching, retreats, luxury experiences, and a community that just gets it.
Looking back, that one thought in a crowded conference room changed everything. It made me realize that these women—the wives, the moms, the powerhouses behind the scenes—deserve to take up space, tell their stories, and live big lives. And I’m here to make sure they do.
— Andrea Wilde, Founder & CEO —
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